Colin Geaghan Let's talk
Content Creator · 12 yrs Social Media Management

12 years of making brands
feel like your favorite friend
online.

Twelve years as a social media manager taught me how a brand's strategy actually works – I bring that lens to everything I make. These days, though, I keep it simple: I shoot the content, edit it, and star in it too, for brands like ALOHA, Four Sigmatic, and Wayfair.

See the work ↓ Get in touch
12 yrsin social & content
5M+tracked video views
$335Krevenue from one TikTok
Colin Geaghan
📍 Massachusetts-based
About

Part meme historian, part camera-ready talent, full-time observer.

I'm a content creator based in Massachusetts, with over a decade managing social channels for food & beverage, eCommerce, and CPG brands – and just as much time in front of the camera making the content myself.

At heart, I'm an observer. I notice the small, universal moments – the ones almost anyone can relate to – and turn them into content that feels less like an ad and more like something a friend sent you. That's what makes it shareable. My throughline is simple: captivate audiences through laughter and education, and keep a finger on the pulse of internet culture so a brand can show up in the conversation at the right moment – whether that's a trend, a meme, or a Beyoncé tour.

Along the way I've managed socials for ALOHA Protein, Four Sigmatic, and Wayfair, shot UGC and influencer content for a handful of other food and wellness brands, and – for fun – run a cult-favorite cooking account called Gay Creuset.

Content Creation Video Editing UGC Ad Creative On-Camera Talent Trend & Culture TikTok Instagram
5M+Views tracked across content
85K+Likes generated
$335KIncremental revenue, 1 TikTok
3Major brands & counting
Social Media Manager – ALOHA ProteinAug 2024–Present
Social Media Manager – Four SigmaticMay 2020–Mar 2024
Sr. Associate, Organic Social – WayfairApr 2020–May 2021
Selected Work

Content that actually performs.

A look at the campaigns I've shot, edited, and (often) starred in – credited as Content Producer and Social Media Manager.

Four Sigmatic

Content Producer · Social Media Manager, 2020–2024
▶ TikTok Four Sigmatic viral Focus Blend TikTok
▶
"Natural focus all day long" 🍄🧠
The organic TikTok that went viral and drove $335K in incremental revenue off a single post – the case study Colin leads with.
442.9K views23.3K likes10.7K shares
▶ TikTok Four Sigmatic Renaissance Tour trend-jack
▶
"And that's on PURE/FOCUS" 🍄
Real-time trend-jack of a major pop tour moment, tying lion's mane mushroom benefits to a cultural moment. Shot, produced, and posted by Colin.
125.9K views8.8K likes535 shares
📷 Instagram Four Sigmatic Met Gala or Fungala post
↗
"Met Gala or Fungala? You decide" 🍄
Graphic design + copy in one meme-able post – proof a great trend tie-in doesn't need a big budget, just good timing.
1.5K likes118 comments

ALOHA

Social Media Manager, Aug 2024–Present
▶ Reel ALOHA Instagram reel with Colin
▶
"Let your Big Juicy Summer commence" 🍓
On-camera product reel for ALOHA's strawberry launch – concept, shoot, and edit.
130 likes45 comments
▶ TikTok ALOHA TikTok taste test with Colin
▶
"Banana Bread Chocolate Chip bars are SoOoOo back" 🍌
Taste-test style TikTok announcing a returning flavor – written, filmed, and hosted by Colin.
106 likes15 comments

Currently building ALOHA's always-on organic content – trend-aware, education-forward, and unmistakably on-brand.

ReciMe

UGC ad hooks – concepted, scripted & starring Colin

A batch of 8 scroll-stopping hooks written and filmed for ReciMe's "get organized in the kitchen" campaign – the raw first three seconds that decide whether someone keeps watching.

ReciMe hook 1 still, Colin holding a salad bowl
▶
HOOK 01"If you're in full decision…"
ReciMe hook 2 still, Colin holding a salad bowl
▶
HOOK 02"If your brain completely shuts down…"
ReciMe hook 3 still, Colin holding a salad bowl
▶
HOOK 03"If you hit a wall every single day…"
ReciMe hook 4 still, Colin holding a salad bowl
▶
HOOK 04"If you simply cannot make…"
ReciMe hook 5 still, Colin holding a sourdough loaf
▶
HOOK 05"This is how I got organized…"
ReciMe hook 6 still, Colin holding a sourdough loaf
▶
HOOK 06"I cook almost all my meals…"
ReciMe hook 7 still, Colin holding a sourdough loaf
▶
HOOK 07"I wish someone told me about…"
ReciMe hook 8 still, Colin holding a sourdough loaf
▶
HOOK 08"This is how cooking became…"
Pricing

Straightforward rates, flexible enough for the right brand.

No hourly guesswork and no bloated retainers – just content, priced simply.

📦

Flat-Rate Content

One-off pieces or small batches, quoted as a flat rate per project – you know the number before we start.

🎁

Packaged Bundles

Bundle a set number of videos or posts per month at a rate that scales with volume – great for always-on content needs.

📣

Whitelisting & Dark Posts

Open to brands whitelisting or dark-posting my content from my own handles for paid media.

Every brand and every project is different, and I'd rather find a number that works for both of us than force things into a one-size-fits-all rate card. If it's a brand I'm genuinely passionate about, let's talk and figure out a price that makes sense for everyone.
Kind Words

What it's like to work together.

"Colin is not only an incredibly smart and in-tune social media and brand strategist, but also an absolute joy to work with. He brings a thoughtful and creative approach to everything he does, and does an amazing job keeping a pulse on trends."

SB
Samantha B.
Brand partner

"I worked with Colin doing social media for a large consumer brand. He is creative, strategic, dedicated, personable and AWESOME to work with! He uses data and industry trends to create engaging, on-brand content."

LM
Lindsey M.
Brand partner

"We truly enjoyed working with Colin for our UGC video project. We absolutely loved all the content that he produced. Colin created concepts, drafted scripts, filmed and edited four videos – reading this made our whole week."

S
Sophy
Content client · ★★★★★

"Colin was a great freelancer to work with. He was eager to do the job well, quick with responses, and diligent to get the work done in a timely manner."

C
UGC Client
UGC project · ★★★★★
Passion Project

Le Creuset, but like gay 🍳 Food is medicine 🍲

63.1KTikTok likes
2.6KTikTok followers
330Instagram followers
59Instagram posts

Outside of client work, Colin studies at culinary school and cooks under the alias Gay Creuset – equal parts fine-dining plating practice, sourdough experiments, and "Culinary 101" explainers that make kitchen science actually funny.

2015 Colin's plating in 2015 – good but a slop on the plate
→
2025 Colin's plating in 2025 – refined contrasts on the plate

"My plating through the years" – 41.1K likes on TikTok

Molecular gastronomy final plate, Spring Supper
Molecular Gastronomy Final: "Spring Supper"
A three-course culinary school final built around bitter spring ingredients – bitter greens salad, cherry champagne foam, candied pecans, herb fluid gel, manchego.
Watch on TikTok →
Sweet cherry almond sourdough loaf
Sweet Cherry Almond Sourdough
"Craving an almond croissant, had a bunch of cherries – mashed the ideas together." Full recipe posted with the loaf.
View recipe on Instagram →
Culinary 101 series thumbnail – why diamond crystal kosher salt
Culinary 101: Kitchen-science explainers
Short, funny breakdowns of the "why" behind cooking basics.
Salt typesEmulsionsBaking powder vs. sodaWhat is gluten?Stocks vs. broths
Get In Touch

Have a brand that needs a friend online?

Whether it's a single piece of scroll-stopping content, a batch of UGC, or ad creative that doesn't feel like an ad – send a note and let's talk about it.

I'll get back to you within a couple of business days.